President & CEO
A 30 year veteran in agriculture, Mr. Heinze began his career as an agronomist for the J.G. Boswell Company in Central California. A graduate of Chico State, Brian went on to further his career with multiple positions at Rhone-Poulenc/ Aventis before forming his own generic crop protection company – AgValue in 2001. After an early buyout in 2004, Mr. Heinze moved to Roseburg, Oregon where he served out his non-compete clause before forming Willowood USA in November of 2009.
Chief Operating Officer
A graduate of the University of Buffalo, Mr. Middione began his career at the FMC Corporation where he served as a Senior Research Biologist before joining American Cyanamid. Mr. Middione held roles in Manufacturing, Sales, Marketing, and Sales management before accepting a position at United Agri-Products in 1999. He served as General Manager at UAP West before joining the upstart company Agrian, Inc. to serve as their Chief Operation Officer in 2006. Mr. Middione brought his 30 year ag experience to join Mr. Heinze to form Willowood USA in early 2010.
Kim Howard, CPA
Chief Financial Officer
Prior to beginning her professional career, Kim served in the U.S. Army in Washington, D.C., Germany, and Saudi Arabia. She then went on to attend Oregon State University and earned her Bachelor’s Degree with a major in Business Administration-Accounting and a minor in Pre-Law. She spent the first part of her career as an Auditor with Deloitte & Touche, where she earned her CPA license and then moved into private industry working primarily in the manufacturing and retail industries for both publicly-traded and privately-held companies. For fun, Kim loves to spend her free time fishing, camping and motorcycle riding.
Business Development Manager
Mr. King graduated from Southeast Missouri State University with degrees in Agriculture and Marketing. Andy then went to work for Rhone-Poulenc/Bayer Crop Science and remained there 16 years as a Sales Territory Manager and Southern Region Business Manager. Prior to joining the Willowood USA team, Mr. King spent time with Cheminova as a Territory Business Manager.
National Account Manager
Mr. Daniel has a vast array of field experience in the crop protection industry. Originally from Texas, Casey completed his B.S. Degree in Accounting from Texas Tech University before entering the ag chem industry with United Agri-Products (UAP). Casey’s career continued in multiple retail roles throughout the UAP organization culminating with his role as Operating Company Manager in the Delta Region based in Memphis, TN. Most recently, Casey served in the role of Director of Sales and Marketing for the Agricultural Division of NETAFIM. Mr. Daniel also served in various roles at United Phosphorus Inc.
NorthWest Region Account Manager
Tom joined Willowood USA in 2010 after a 40+ year career with Syngenta Crop Protection. A Cal Poly San Luis Obispo graduate in Ag Business management, Tom brings a wealth of knowledge, experience and customer contacts with him to Willowood USA. A US Army veteran, Mr. Kemph resides in Bend, OR with his wife of 47 years.
Southeastern Region Account Manager
Larry was raised on a family farm and graduated from the University of Florida. He then began his career in the Distribution channel with W.R. Grace and Asgrow Florida Company, where his roles included formulations, sales, sales management, product management, multiple crop and non crop business segments. In 1992 he joined Griffin LLC, which was later acquired by DuPont Crop Protection, where his responsibilities included sales, sales management, Grower account management, Six Sigma training, new product launches, Key account management sales. Larry joined Willowood USA in June 2016 and having the opportunity to view the Agriculture business from many viewpoints over the last 40 years looks forward to working with Willowood USA on additional opportunities for channel partners and growers.
Western Key Account Manager
A graduate of California State University Chico, Mark began his Agricultural career with FMC as a Retail Sales Representative in Northern California. He was promoted to Regional Sales Manager following the restructure of FMC’s marketing strategy. Mark’s responsibilities included managing the Western Sales Region as well as numerous national key accounts within FMC. Mark accepted a Regional Sales Director position with United Phosphorus in 2010 to manage the Western Region and key national accounts. Mark looks forward to joining Willowood USA to assist in meeting new company growth objectives.
Western Region Account Manager
Matt is a newer member of the Willowood USA sales team. A graduate of California State University – Chico with a B.S. degree in crop science, Mr. Heinze is a CA licensed Pest Control Advisor (PCA). Matt gained valuable field experience serving as an intern for a number of companies during his college years. Most recently he spent the last 2 years of his career as a PCA for Simplot Growers Solutions at their Stockton, CA facility.
Turf and OrnamentalWith 20+ years of experience in sales and marketing of crop protection and specialty products, Tim has vast experience with generic chemicals. Prior to Willowood USA, he served as the President of United Turf Alliance, LLC a consortium of independent turf distribution companies marketing chemicals under their own brand names. Previous experiences include 13 years at Sipcam Agro USA where responsibilities included managing sales and marketing efforts for Agricultural, Turf, Ornamental, Pest Control, Biocide and Wood Preservation businesses. Tim is a family man with 3 children and an avid outdoorsman.
Shiv D. Sharma, Ph. D.
Product Development and Technical Service Manager
Dr. Sharma comes to Willowood USA with 25 plus years of research and development experience and most recently served in a similar role at the FMC Corporation where he was responsible for product development and successfully launched several herbicide products. A graduate of the University of Strathclyde in Glasgow, U.K., Shiv served his State Agricultural University in India as Associate Professor Weed Control and at the University of Florida as Research Associate before joining FMC in 2008.
Shiv’s excellent skills in communication across cross-functional team, experience in product development, herbicide discovery and his vast knowledge of the regulatory process will help accelerate Willowood rapid product expansion.
Director of Manufacturing
Mr. Thayer comes to Willowood USA after over 30 years in the Crop Protection Industry. Prior to joining Willowood USA, Jeff was the Vice President of Sales & Marketing and Procurement for Helena Industries where is spent over 16 years. Jeff also worked for FMC Corporation where he held key Management positions, including Sales Management, Product Development, Supply Chain and Operations Management. Jeff graduated from Northeastern University with a degree in Chemical Engineering and has a Master’s Degree in Business from John Hopkins University. Jeff will bring his skills and experiences to the Willowood Team as the company looks to expand its product portfolio and business performance.
Customer Service Manager
Ms. Mathis graduated from Umpqua Community College with a degree in medical coding. After a 15 year career with Payless Drugs serving in capacities such as data entry, order processing, and customer service, Denise went to work for Orenco Systems, Inc. in Roseburg, OR. A 15 year Orenco employee, Denise added to her skill set with positions in logistics and administration. Ms. Mathis joined Willowood USA in September of 2010 as a Customer Service Manager and brings with her 30+ years of customer service/ logistics expertise.
Mr. Berry is a graduate of Cal State Fullerton where he obtained his degree in Accounting. With over 25 years of accounting experience in various accounting roles, Jeff has added a significant impact to the fiscal accountability of Willowood USA. Along with general accounting duties such as invoicing and payables, Jeff also plays a significant role in cash flow analysis and evaluation of potential product development candidates using a net present value (NPV) model he has developed.
Ms. Stewart has served as Willowood USA’s Administrative Assistant for the past three years. In her new role as production planner, Ms. Stewart is responsible for the entire production process of key Willowood USA products form importation to finished goods. Ms. Stewart previously attended classes in Business, Advertising and Human Services before entering the workforce. She spent a number of years as an Administrative Assistant with the Douglas County Planning Department as well as a Legal Assistant with Lee & Kaser P.C.
Accounts Payable & Inventory Specialist
Ms. Mathis has completed numerous college courses in accounting and earned her Diploma in Executive Office Management. Ms. Mathis joined Willowood USA in 2016 with nearly 2 decades of customer service and executive support roles. Her role in the Willowood USA organization is pivotal to ensure accurate and timely results.
Registration Specialist/Customer Service Support
Many of you will recall working with Ms. Overacker during Willowood’s early years. Kym was one of our first employees to the Roseburg Office and makes her return after a brief period in the specialty food industry. Kym received her education from University of Phoenix and Eastern Oregon University, with an emphasis on Business Management and Accounting. Prior to returning to Willowood, Kym has been a controller and office administrator for a number of organizations including health care and production. Kym’s attention to detail and strong customer service skills make her a valuable addition to the Willowood team.
Ms. Madden is the voice you will hear when you call the Willowood USA corporate office. Although she is new to the agricultural sector, Chris’ professional experience includes an extensive background in account management, consultative sales/marketing and 15 years in customer service. Her professional, positive attitude and her willingness to assist others is an asset to the Willowood USA team.
Managing Director of Willowood Ltd.
Vijay completed his degree in Chemistry in India and worked in the ceramic and metallurgical fields before moving to Hong Kong in 1992. Mr. Mundhra formed Willowood Ltd. in that year with the objective of registering and marketing crop protection products globally. Since that time, Vijay has grown Willowood Ltd. and now sells and distributes products in over 40 countries worldwide. Vijay started Willowood chemicals in 2006, Willowood USA in 2009 and recently acquired Shreeji pesticides (a toll manufacturing facility) in 2010. His goal to become fully integrated continued in 2012 with the formation of Willowood Africa and Willowood Crop Science in India where he is currently building the Willowood brand with a team of over 170 employees. In addition, Vijay is close to completing a state-of-the-art R&D facility and GLP lab in Baroda, India.